Impact Investment or Good Business Investment

As PeN continues to grow, we need further investments to ensure that we continue to provide the free services that we do today.

In the past weeks of interacting with various Venture Capitals globally, there is one thing that caught my attention. We are, for some reason, being branded as suitable for impact investments since what we do is actually providing a positive social impact. Ted Rheingold created the term GoodBusiness a new investment sector for-large-profit businesses that also provide a social or environmental benefit.

As I analyze the investment space, we do quality for both traditional venture capitals and impact investors or goodbusiness investors. Being in that rarity is never easy in terms of finding the right venture partners since our business model checks requirements of both kinds of venture capitals – and none seem to actually have taken the advantage of both worlds.
For most venture companies, it’s either they invest to create more profits, or to provide social good. There are, of course, the new breed of GoodBusiness investors that invest in for profit companies. Although, the way they value the companies lean more on the profit side.
We are uniquely positioned in a way what our business model threads the balance between pure profit and positive social impact. Although most of our PeN Pals today are located across Asia, we are solving several global problems (see below),

Communications both offline and online

Availability of information even at times without internet connectivity:

Information is what drives progress and everyone has to right to access information anytime, anywhere.

Leveraging your social currency so that you benefit directly from it:

If you are in the US or Europe, a company like Facebook makes 17USD from you, why should you not have a share of that?

Enabling the micro-sharing economy.

This starts with us by sharing to you the benefits we reap. We are also powering micro peer-to-peer sharing, where each of our PeN Pals can create and execute exchanges amongst each other from sharing or even sharing/selling/buying internet connectivity on demand.


For millions of small businesses, online presence is very expensive. Although they have products that are suitable to sell online and might even be unique, we are removing this barrier by proving full mobile commerce capabilities for free.

Personal emergencies:

A lot of times, we have personal emergencies. From forgetting your key somewhere, your car having a flat tire, to feeling unsafe and unsecured. In PeN we leverage on technological innovations to ensure personal emergencies are mitigated and help is always near by.

Real emergencies:

Just imagine when you experience real emergencies and you feel powerless and feel that no help is coming. In PeN, with just a simple push of a button, your friends, your family, your contacts and the public safety authorities are alerted about your condition.

Health and safety:

Outbreak of diseases might be difficult to prevent but its spread can be avoidable. In PeN, we monitor progression of diseases outbreaks by allowing users to send updates and also alerting PeN Pals when they come into areas where these outbreaks are.


We are all aware of environmental issues and impacts. Hence, in PeN we plant a tree for every 10 new PeN Pals that start using the app. We aim to plant millions of trees globally through this initiative.

Outlining the positive impact we bring as we go through this growth journey does sound like we indeed belong to the category of GoodBusiness. Having said that, we are still a for profit business, that aims to make profits based on our innovations and services, albeit a very responsible one. And although most of our users now are in Asia, the global population can surely benefit from what we do and how we do things. Install PeN today and be part of this positive impact to the world.


Posted by Ian Vernon

Ian Vernon is the CEO of Dark Matter AB that operates PeN. He consider himself as a student of life with passion for innovation and would like to make the world a better place even in.